Preliminary Task

Thriller location

     With a tilted camera angle down an alley way, it gives off a feeling of a dream.                                         

The Use of an alley was gives off a chlaustrophobic feeling

The graffiti on the wall shows how grimey area, where kids run around doing what they please

With the dark alley way, getting inspiration from the film 'the third man

With the bars connotating prison, no escape

With the wet floor, giving an effect of cold and gritty, with the inspiration of the sewers in 'the third man'

The long roadway to show how desolate the scene is, and how people could just fade into the background, like in 'The Third Man' when Harry's girlfriend was walking down the long road after his funeral

The grimey walls and shady parked cars gives off an effect of crime and poverty, getting insperation from the film 'kidulthood'

With the shut shops showing that there is no one arround, and the scene is desolate and bleak.

With the bars connotating prison, like from the film 'Essex Boys' where jason and billy are going through a tunnel and what looks like bars shadow across the windscreen.

Essay: What impact does ownership have on the media institutions in the industry you have studied?

We have been looking at such cinema's as Odeon and Vue, with our chain cinema's with ownership and Cinema City, which is an independent cinema. Owned cinemas do have some advantages and some advantages, and so do independent cinemas, both being very different in there approach to film's.


The biggest advantage of ownership cinemas is they get all the new Hollywood's biggest films as soon as they come out, and all the new technology to keep there cinemas up to date, like 3D. Another advantage is that all profits around chain cinemas are spread across the chain, so cinemas don't have to manage there own profits. Some disadvantages of the chain cinemas is that all the schedules are run by head office, so the cinemas themselves have no choice in what movies they play. Also the chain cinemas are over run with American films, and it doesn't really matter if the film is good, if not a big enough budget it could not be played in these cinemas, which is killing British films as they don't have the same amount of money to make such huge hits as America do. Something called Hollywoodisation is occurring, where people are becoming too obsessed with big budget American films, with most/all of chain cinemas films are just about making a profit.

The biggest advantage of independent cinemas is that they bring culture and classic films into our society, by playing films which are classics, that everyone can enjoy, independent cinemas wouldn't usually play films with big budgets and big Hollywood actors and directors, mostly playing films from around Europe and from small time producers. With ownership cinemas they don't get these factors as all the same big time films are being shown with no small time independent films being shown. As if your an independent cinema you get money from Europa to show European films (other than British films) which spreads culture.

In conclusion, i think ownership is a good way of keeping alot of people happy and giving them what they want, but does not tend to the needs of all viewers, and is not always in the best interests of a company as they have to run all there ideas through head office, and share out money equally.

Evaluation Of Advertisement

The advertisement for Hidden Fantasy by Britney Spears shows Britney Spears in a sort of fantasy forest with big flowers all around her, which is suggests how she is one with the flowers and smells as fragrant as they do. The forest is connotative to her being mother nature and representing beauty and fine fragrances. With Britney Spears;s pose suggesting elegance and beauty.The advert suggests that the perfume will create a sense of self esteem, as the advertisement suggests that if you buy this perfume you will look and smell as beautiful as Britney Spears, also with using Britney Spears the advertisement gives off a sense of power and glamor, as not only do some girls want to be model's but also as beautiful and successful as someone like Britney Spears. This advert gives off the impression that if you buy this perfume you will be desirable and the fact that its shot in a forest shows that her beauty is natural and peaceful. The perfume bottle's color seems to be spreading throughout the screen, as if Britney was becoming one with the scent. This advert is aimed at women because the model is not trying to be too sexy, but showing more of her beauty, as if saying if you buy this perfume you can be as beautiful as me, with the advertisement being in the forest, showing natural beauty of the scenery and the model. With the name hidden fantasy, in white font so you can see the writing nice and clearly and it catches your eye, it connotes how your fantasy is hidden and you just need to find it, as if the perfume could for fill your fantasy, with Britney Spears just hiding round the corner, as if your fantasy is just round the corner. The font for 'Hidden' looks as if it is apart of the models body, as if the words are coming right from Britney's hair. In the mise en scene, they have put Britney in the middle, as if that is the main point there trying to put across, that if you buy the perfume you will be as beautiful and glamorous as her, with flowers in the background giving off a natural and pretty affect.

Storyboard for Conversation (Preliminary task)

Our first picture is me walking towards a door, looking for Libby so i can have a convosation with her.

Our second picture is a close up of my hand opening a door, still using the 180 degree rule.

Our third picture is me walking through the door as a perspective point of view for Libby.

Our next picture for the prelimary task story board is a point of view shot of me talking to Libby.

Our fifth picture is the same as the one before but from Libby's point of view.

Our next and last picture is a view mid-shot of me and libby both sitting where we had our convosation.

180 Degree rule

The 180° rule is a basic guideline in film making that states that two characters (or other elements) in the same scene should always have the same left/right relationship to each other. If the camera passes over the imaginary axis connecting the two subjects, it is called crossing the line. The new shot, from the opposite side, is known as a reverse angle.



Eyeline match
An eyeline match is a film editing technique associated with the continuity editing system. It is based on the premise that the audience will want to see what the character on-screen is seeing. The eyeline match begins with a character looking at something off-screen, there will then be a cut to the object or person at which he is looking. For example, a man is looking off-screen to his left, and then the film cuts to a television that he is watching. And is a convention we used in our preliminary task.

A match cut is a cut in film editing between either two different objects, two different spaces, or two different compositions in which an object in the two shots graphically match, often helping to establish a strong continuity of action and linking the two shots metaphorically. Which is another convention we used in our thriller.

Shot reverse shot (or shot/countershot) is a film technique where one character is shown looking at another character (often off-screen), and then the other character is shown looking back at the first character. Since the characters are shown facing in opposite directions, the viewer assumes that they are looking at each other

 

Thriller planning

Thriller location ideas

All three of these images i got from google maps, but are just outside my house and are were we want to shoot for the film. as it has dark ally ways, abandoned paths and scummy looking buildings

Case study The third man

The Third Man is a 1949 British film noir directed by Carol Reed  its a visually-stylish thriller - a paranoid story of social, economic, and moral corruption in a depressed, rotting and crumbling, 20th century Vienna following World War II. The striking film-noirish, shadowy thriller was filmed expressionistic within the decadent, shattered and poisoned city that has been sector-divided. 






In the title sequence is a full screen shot of a cultural signifier with a zither (Austrian instrument) straight away showing its in Austria, The opening theme is an instrumental written and performed by Antos Karas, The producers wanted a theme which would be appropriate for Viena. The theme is called 'The Harry Lime Theme' while the main character is called harry lime, so the music connotes the type of person harry lime is, sharp, sophisticated, and attractive, that is what the music connotes harry lime to be like.




The film starts off with the main character, Holly Martin, arriving in Viena trying to find his friend Harry, who wrote to him. He starts off walking to find the hotel where Harry was staying and walked under a ladder, which was a great use of black comedy, as walking under ladders is seen as bad luck, and at the beginning of the film, it shows how much bad luck will unfold through out the rest of the film.





Then when Holly gets to the building he is walking up the stairs with a big shadow behind him, with un natural light, as if he is being followed, then a caretaker man, starts talking to him in a different language, but there is no sub titles, to show that Holly doesn't understand what the man is saying eather, leaving you in the shoes of Holly. In a country which seems very strange to him, where he cant understand what anyone is saying. With the Stair case scene, it shows Holly at a high angle shot, while the man was speaking, which puts Holly in a position which is making him look small and insignificant. It also represents the post war Vienna, with lots of different nations came together, as it was split into 4 sections, speaking many different languages.

This film is based around wet shiny streets, connoting a sense of a nightmare/unreality with lots of winding streets, and darkness. with the wet shiny streets its also use full for reflecting low levels of chiaroscuro lighting, which is correlating surrealism whilst adding aesthetic interest to the mise en scene.





How characters are introduced in this film, is done amazingly, as Holly and the caretaker are arguing a ball bounces into the room, without it being noticed by Holly or the care taker, and a hand comes out from behind a door, and then slowly a face of a small child comes out from around the door, this little kid later on in the film becomes an annoyance and says it is Holly who has murdered a man, so a mob chases him. Using more black comedy, as two adults are running away from a child and eventually the child's shadow looking like a very large man chasing them.

At the near end of the film Holly is standing in the street, where he see's a man in the shadow, where you cant see the rest of his body apart from his shoes, and a cat is sitting next to it, when he starts yelling "step out in the light and let me look at ya" and some more black comedy saying "cat got your tongue?" because he cant see any of his body except his feet with a cat next to him, which gets the attention of an austrian woman who turns on a light and then 'the Harry Lime Theme' starts playing and the light shows you Harry lime's face, as he shows a smug look which  is connotative to the music in the background to go along to his personality.

Harry Lime is running from the police and living in the sewers because he has been selling hospitals watered down drugs which has led to the death of many children, him living in the sewers is connotative to him being a rat, but the sewers is also a very dark place with lots of winding passages and narrow path ways. But its in the sewer where Harry Lime eventually gets shot by Holly. 

At the end of the film it goes back to Harry's funeral which shows a repetition where Holly hasn't got any were since the begging of the film.

Beautiful shot of Holly walking into nothingness

Analysis and Evaluation of cosmetics advertisement

In my advertisement photo i used a Medium shot, which showed lily (model)'s whole body and showed the details of color and surrounding's which really bring out the perfume bottle, and the model. When taking the photo, i wanted her eyes to be looking upwards towards the light, and then i added the bottle so it looked like the bottle was giving out light and the model knew it.

I have only used natural light in my advertisement, with the sun coming from the top left of the picture and showing off the left side of her body, which is wear the perfume bottle is. I took this picture at the beach, next to a hut, because i feel the beach connotes freedom and beauty, but it also connotes mystery and calm, untouched scenery, i also used the beach because it was fairly windy there but with good ray's of sunshine as well. I think the wind really helps in this picture to make look very natural and also brings out the color in my models hair, which goes along with the color of the bottle.

The only real photo shop i used on my image was to add in the perfume bottle as I feel it gives a more natural image to my photo, and shows natural beauty, which lets people believe the fact that you don't need much more than the perfume to be beautiful, and that anyone can be beautiful, which is true, with everything in my photo being natural, the scenery and the model in the mise en scene  you can see the beauty in everything natural, and the natural effects shows connotations of nature smelling beautiful, just like the model. Seeing as practically everything else in my mise en scene is natural, so i didn't use a tag line, because i wanted everything to be natural, as if the bottle was really floating there and my model was staring at it as if it's exactly what she has always wanted. I used the name red twist because in the mise en scene most of the images you can see are red, which connotes the red perfume bottle, at the sea side where red is not a color you see very often, turning everything red that touched it, its bringing an oriental feel to a very British location.

I wanted Lily (my model) to not dress to fancy, i didn't want my advertisement to show of money or glamor, just natural beauty as if she was just a normal girl who saw this perfume bottle which really brought out the beauty in her. with the perfume bottle as a woman's chest wrapped in red lace, i feel this connotes the perfume being a part of the girl, I used a middle camera shot so that people could see the models whole body, so they could see that the girl was dressed just like the perfume bottle, with bright colors which stand out along side the tag name.

Technology's

The type of camera i used was a Panasonic DMC-FS3 model Lumix Digital Camera, 2.5" Screen Size, 1920 x 1080 JPEG Image Resolution, Active Matrix TFT Color LCD Screen Type, JPEG Image Formats. I used this  camera because i feel it gives out a good all round picture, and doesnt show any blurriness and also adapted well to the lighting.

With the availability of new technology's such as digital cameras and photo shop change our perception of media texts because we take it all for granted, and since anyone can make an advertisement like this there not seen as such a big deal, but a few years ago something like this would have been given a lot more respect and people wouldn't of taken it for granted as much. But at the same time, if there wasn't technology such as blogs then people wouldn't of been able to observe advertisement as well, so it swings both ways really.

Cosmetics Advert: Target Audience

My target audience is women aged around 14-25 mainly because i feel they could relate to the advertisement, where as they need something to build confidence and really bring out there beauty and i feel the advert connotes that. Also all women want to be beautiful and become models, and if there is an advertisement which connotes this then girls will be more likely to relate to that. 

 I think my advertisement goes with the Esteem part of the pyramid because its for people who need abit of confidence and achievement.


Other initial ideas for my perfume advert

I had two other ideas for my advert before i went with this one, here are the three i didn't pick

IDEA 1: A young girl on the beach with the wind in here hair with light coming from the sky and the bottle in the top right corner, with a tag line saying, "your as young as you feel" as i feel people could relate to that, where as people thinking your old, but not feeling it and showing people that your not as old as you look, age is something you feel, and while this girl in the image is walking along she is all by herself and looks pretty independent and free. 

IDEA 2: This idea was for a girl walking through the woods, with just natural light hitting the top of her head, with the tag line saying "Smell as fresh as nature" because most people love the fresh smell of nature and it also shows the natural beauty. I feel the target audience would be for older woman as they would be more en touch with nature.

Adverts that inspired me

I thought these adverts inspired me because i always wanted to bring a sort of natural look, with not too much fake lighting

Long shot -  A shot that shows an object or figure from a distance, used to set a scene

Extreme close up- a very tight framing method that shows only a tiny part of the subject in great detail. On a person, usually this is the face or the eyes, and on an object this tends to be a small portion showing an element or piece of it.

High angle shot- in a high angle shot, it makes the person in the mise en scene look small and insignificant, a high angle shot is usually when the camera is located above the eyeline.

Low angle shot- this shot shows the person in the scene as big and important, as if your looking through the eyes of the other person in the screen. a low-angle shot, is a shot from a camera positioned low on the vertical axis, anywhere below the eyeline, looking up.

Birds eye view- A bird's-eye view is an elevated view of an object from above, with a perspective as though the observer were a bird, often used in the making of blueprints, floor plans and maps. it shows them as small and insignificant just like the high angle shot

Medium shot- a mid shot is framing a person from just above the top of the head to around their navel or midsection. Usually put into the middle of the screen.

worms eye view- A worm's-eye view is a view of an object from below, as though the observer were a worm; the opposite of a bird's-eye view. A worms eye view is used commonly for third perspective when you put one vanishing point on top one on the left and one on the right.

 Canted close up- this shot is to show the characters emotions

Close up- Close-ups are one of the standard shots used regularly with medium shots and long shots. Close-ups display the most detail, but they do not include the broader scene, also showing the characters emotions in a scene

Canted angle/ Mid shot- this is a mix of canted angle and mid shot, which gives off a sort of disorientated world or a dream.

Canted angle - A camera angle which is deliberately slanted to one side, sometimes used for dramatic effect to help portray unease, disorientation, frantic or desperate action, intoxication, madness

Close up/ Extreme close up-  a very tight framing method that shows only a tiny part of the subject in great detail. On a person, usually this is the face or the eyes, and on an object this tends to be a small portion showing an element or piece of it.